The Canal Road corridor in the Bradford District can be the development catalyst for change, Bradford Property Forum (BPF) members were told at the latest meeting.
Changing the landscape Sixty or so designers, architects and other property-related business professionals heard from Bradford Council and private sector consultant BDP about the plans for a 5,000 home, eco-friendly housing settlement in the corridor. Although the scheme is still at the evidence-gathering stage for now, supporters feel that it could change the landscape of the area when it happens.
BDP director Andrew Teage pointed out that consultations were still underway but options on taking the development forward included the scheme acting as a growth corridor, transport hub or even that the ‘new town’ could transform the image of the natural valley bottom. Good form The presentation was augmented by three sixth form students from Bradford Grammar School, where the meeting was held, who outlined wonderfully for people of such a tender age the strengths and weaknesses of both the corridor and Bradford generally. House-building, creating an enterprise zone and including local communities were the themes accentuating the presentation.
Uwais Khan, Fraz Ali and Ali Aljaward also combined to underline the importance of sustainability with a clear message about ‘going green’. There was, however, a confession afterwards that the experience was ‘nerve-wracking’. Well done boys, you did good! Andrew Teage’s link to Bradford Council, Simon Woodhurst, gave the rationale to ‘why yet another masterplan’, noting issues in relation to skills, unemployment and housing needs that many in the audience were already familiar with.
To meet the growing local population, the current house-building rate of 3,300 per year needs to double soon, the audience were told. What opportunities? The plan to drive the Canal Road project forward will be led by a joint venture company involving regeneration company Urbo and Bradford Council. It is too soon yet to say precisely what business opportunities will emerge for BPF members and other enterprises in the District, although it is widely recognised that the corridor and the rest of Aire Valley can create more local economic growth.
Attendees also heard from Stephen Talboys about the MIPIM property conference in France earlier in the month. He and Kevin Reed, both of Bradford Council, kept up the aim of making new international contacts and promote investment opportunities here. Although it is the sixth year Bradford has had a presence in Cannes, the scale of involvement was pared back this year due to the financial backdrop. Weighty matters As BPF chairman noted in his introduction to the meeting, Bradford needs to ‘punch above its weight’ in order to compete nationally and internationally, so engaging and informing new property contacts remains important for Bradford’s economy. Prior to the meeting, attendees were treated to a short mini-tour through part of Bradford Grammar School, which has been around in some form since the mid-16thcentury.
Delivery needs to match positive stories for city - June 2011
My recent meeting with Westfield in London didn’t go as far as announcing that the scheme was being resurrected, but it’s clear that Westfield and the Council are working hard together there was a strong commitment by both to bring the site forward.
The strongest message I took away was that collaboration and engagement was being undertaken by senior people in an attempt to find the way to a retail/leisure solution for the centre.
The initiative to introduce the Queen of Shops into regional towns and cities to revitalise the high street will be seen as a publicity stunt if no action is taken on the findings of any survey.
Bringing Mary Portas to Bradford would allow the city to promote its people, its heritage and culture in way that could be built into the positive messages around the city and about future possibilities.
Our current survey asking young people what they would like to see is an equally important ingredient into the bigger picture.
The possibility that the city centre could be awarded Enterprise Zone status is equally appealing with the potential for inward investment, growth and jobs. Have the decision-makers got the vision to see Bradford’s potential over the three other bids? We will soon see.
Announcing positive stories and key messages is all good to promote the city but delivery is the key ingredient that needs to continue.
Paul Mackie - Chair Bradford Property Forum
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